Medical communications and marketing consultants in the cancer area, Pivotal 4pharma was established in 2009 by Tim and Ros Sheldon.

Tim Sheldon

Tim is a highly experienced medical communications expert and marketeer in the Pharmaceutical Industry. During his 16 years in the global organisation of AstraZeneca, his experience spanned, Medical Affairs and Medical Information, Clinical Research, Global Publication Management and Global Brand Management, which provided a broad knowledge of the drug development process.

Tim has extensive experience managing and leading a broad range of pharmaceutical communications (publications, PR, Conferences and Congresses, satellite symposia and stand-alone meetings and e-biz) and in team leadership, for 6 years leading the Commercial Brand team responsible for launching Faslodex in the EU and ROW markets.

In addition to his leadership skills, Tim is a good strategic thinker with an excellent record of implementing Global Strategy into affiliate companies, and in delivering projects to tight deadlines. Tim also has a detailed knowledge of the breast cancer disease area and market and has excellent relationships with an extensive network of Key Opinion Leaders in the area, on which he can draw on for consultancy and advisory activities. Since establishing Pivotal 4pharma in 2009, Tim has extended his disease area knowledge to include prostate cancer, lung cancer and rheumatoid arthritis.




Ros Sheldon
Ros has over 30 years’ experience in toxicology, gained within ICI, Zeneca, AstraZeneca, Syngenta and as an independent toxicologist. She has been involved in work for many industrial areas, including agrochemical, bulk chemicals and intermediates, pharmaceutical and biocide sectors; her core discipline during this time has been acute hazard assessment, general product toxicology and project/study management.

Ros has excellent planning, organisational and project management skills successfully proven in several demanding roles. She has strong interpersonal, communication, influencing and networking skills and is positive, constructive, thorough and conscientious with very high standards. It is these skills she brings to Pivotal 4pharma, combining her toxicology work with supporting the business from a project and business management perspective.