Supporting pharma with a broad range of services
in the cancer area.
Marketing strategy and brand planning
– Global branding and positioning
– Development of new strategy and plans
– Audit and refinement of existing plans
Medical Affairs
– Literature reviews and data analysis reports / market assessments
– Competitor information and market analyses
– Medical information Q and A’s and objection handlers
– Congress and advisory board reports
– Target product profiles
– Medical writing
Communication/ Publication Strategy and Planning
– Development of new strategy and plans and audit of existing plans
– Key scientific statements development
– Publications (abstracts, full papers, posters, slide presentations)
Data Commercialisation
– Press releases
– Sales story / detail aid development
– Key message development
– Product differentiation
External events
– Symposia / stand-alone meetings
– Local / national launch symposia
– Investigator meetings
– Programme development, faculty recruitment,
and management, event project management
Key Opinion Leader Activities
– Access to and excellent working relationships with an extensive network of KOLs
– One to one meetings
– Advisory board
– Speaker training
– Think Tanks
Strategy Implementation
– Stakeholder management and scenario planning
– Local affiliate management
– Internal workshops and launch meetings
.
“the ultimate professional,
giving me all the support I have required, and has always
delivered even in stressful
and pressure situations.”
Professor Aman U Buzdar